Every day, driving home on the interstate, I pass a ton of billboards. At least half of these billboards picture Morris Bart, AKD Law and other injury lawyers. I decided to do my visual rhetorical analysis on AKD Law. When I look at AKD Law’s billboard, I take note of several things. The only colors used on the billboard are black and white, even the lawyers’ clothes. This to-the-point, minimalistic billboard is reaching out and grabbing attention from those that are injured from accidents and looking for lawyers by a combination of many things. In the center of the billboard is AKD Law’s logo. It breaks up the billboard into halves; one side containing the picture and the other with the text. A one-worded question jumps out at you right away: Injured? This word is bolded and bigger than any other text on the board. This is the attention-grabber. Underneath is their website, AKDlawyers.com, and an easy-to-remember phone number to contact them at. Even though this font is smaller than the text above, it is still easily readable. 

In the picture, the lawyers are portraying themselves as trust-worthy and attractive with a smile; the exact kind of lawyer you want on your team. These three lawyers’ names are underneath their pictures, but this font is small so it doesn’t take away from the picture. When you read the names, it becomes apparent that their last names are what makeup AKD: Alvendia, Kelly, and Demarest. To the injured people who are looking for injury lawyers, this billboard is perfect. They have all of the information needed to contact them and see if they are a good fit. People who want to sue others for being injured are looking for financial compensation and they want to go to whoever is going to help them get the most they can. These lawyers give off the appearance of the type of lawyer who will do that. The purpose of this billboard is to pursue the injured population that they can help them get a lot of financial compensation. They look professional due to being well-dressed and good-looking on the billboard, and sometimes that’s enough.

I decided to go to their website listed on the advertisement and right away it says “Experienced Injury Advocates in New Orleans since 2003,” with another nice picture of the three lawyers. AKD has attained credibility for being a major injury firm and has proven results of helping people. Sometimes people put too much on billboards but AKD Lawyers did it right by being smart: short and sweet.